What's next for UK retail media?

What’s next for UK retail media?

Designed for brand side retail media leads and ISBA members, this Retail Media session brings together expert perspectives from Overline, Criteo, Google and MediaSense to explore where retail media in the UK stands today — and what comes next.

From a state of the nation view of the UK market, to platform innovation, commerce activation and the latest update on ISBA’s Retail Media UK Study, this session will focus on helping advertisers make sense of a fast moving and increasingly complex retail media ecosystem.

The session will include:

• State of the Nation: Retail Media in the UK
  An overview of the current UK retail media landscape, including key trends, challenges and areas of opportunity for advertisers.
• Criteo update: ChatGPT / OpenAI integration
  A high level update on Criteo’s integration with ChatGPT and what it means for retail media, automation and advertiser decision making.
  Please note: questions for this session will need to be submitted in advance.  Please email your questions to Dan Larden at danl@isba.org.uk
• Using YouTube for commerce
  The YouTube roadmap in the UK to support commerce objectives, with practical examples of approaches and measurement considerations for brands.
• Update on ISBA’s Retail Media UK Study with MediaSense
  Where the study is today, what we’re learning, and what’s required from Retail Media Networks in the UK as we move into the next phase.

Who is it aimed at?

This session is aimed at ISBA members with responsibility for retail media, commerce, media strategy and measurement.

What will you gain by attending:

• UK Market Clarity:
  Gain a clear, up to date view of the UK retail media landscape, including how the market is evolving and what’s driving change.
• Platform & Commerce Insight:
  Understand how major platforms are approaching commerce led media and what that means for planning, activation and measurement.
• Practical Progress Updates:
  Get a transparent update on ISBA’s Retail Media UK Study and how it will support better governance, transparency and decision making for advertisers.
• Peer Relevant Perspectives:
  Hear directly from expert partners working closely with brands on retail media strategy, activation and measurement today.

Presenters

Fiona Davis, GM, Overline
Jill Orr, SVP Go To Market – Retail Media, Criteo
Polly Brown,Head of Industry, CPG  Google
Sam Tomlinson, Chief Client Officer, MediaSense