AAR

AAR are consultants to the marketing industry. We’re dedicated to fixing the marketing operating model so marketing can do its job. We work shoulder-to-shoulder with marketing teams to sort the how — people, partners, process, and platforms — so they can unleash the what: great strategy, creative, media, and data.

With 50 years of deep, hands-on experience across brands and agencies, we speak marketers’ language and bring unmatched expertise to the challenges they face today. We're not here to provide off-the-shelf solutions — we listen, tailor, and challenge to build effective, fit-for-purpose models that drive performance and elevate marketing’s impact in the boardroom.

At AAR, we believe marketing thrives with the right operating model. When it’s working, marketing gets its voice—and its seat—at the top table. We’re here to make that happen.

Potential. Unleashed.