Decideware + Aprais

Decideware + Aprais are an experienced team of marketing industry thought leaders who joined forces in 2025 to bring unparalleled expertise in marketing procurement, agency performance management, and scope of work optimization to marketing teams worldwide. Known for its suite of enterprise software solutions, Decideware empowers advertisers to manage their agency investments and performance through a single source of truth for data, analytics, and insights. The recent acquisition of Aprais brings decades of experience in team performance evaluations, helping global brands and agencies create genuine business value through stronger, more effective partnerships. Together, this integration of technology and strategic guidance will raise the standard for agency partner excellence.