101 session 27 resources Here's everything we've tagged with '101 session' Learn more about 101 session by searching for 101 session in our Knowledge hub. Upcoming 101 session events Online 101: Understanding the importance of data in your marketing mix 10:30am, Wed 16th Sep Online 101: Understanding your campaigns digital dashboard -RECORDING ONLY 10:30am, Wed 23rd Sep Online 101: Understanding Gen AI - Opportunities and best practice 10:30am, Fri 16th Oct Previous 101 session events Adding value & delivering change - ISBA priorities 2023 Thu 23rd Feb 101: Understanding the media planning process and writing a media brief Wed 22nd Feb 101: Working with a media agency Fri 10th Feb 101: Guide to brand partnership and building a brand purpose Wed 8th Feb 101: Specialist - Delivering audience & brand insights (recording only) Fri 3rd Feb 101: Guide to innovation and renovation Wed 1st Feb