Adding value and delivering change - ISBA Priorities 2023 presentation
Each year ISBA sets out its priorities for the year ahead in consultation with our most senior members.
These then guide the workstreams and activity ISBA delivers for the benefit not only of our members but also the wider industry.
Attendees will hear about the work ISBA will be undertaking to add value to marketers and also how it is delivering positive change across the media and regulatory landscape.
Agenda
• Welcome & overview of ISBA priorities 2023
Phil Smith, Director General, ISBA
• Empowering media, agency & digital supply chain relationships
Bobi Carley, Head of Media, ISBA
Sam Tomlinson, PwC Media Leader
Origin - The Advertiser's NorthStar - An update on progress and insight on how Origin will help advertisers understand and plan campaigns across digital and broadcast platform.
Programmatic Supply Chain Study II - overview of findings, what they mean for advertisers and recommended next steps for marketers.
• Creating inclusive & sustainable advertising environment that delivers positive societal & economic impact
Rob Newman, Director of Public Affairs
How we have delivered for our members in helping halt the privatisation of Channel 4 and by closely engaging in the proposed HFSS restrictions.
A look at recent ASA rulings on greenwashing, and how we are working to ensure that advertisers can continue to talk about their sustainability efforts and lead behaviour change.
• Delivering thought leadership, actionable learning, advice & guidance
Jane Pinn – Director of Membership
Nick Louisson – Director of Agency Services
Delivering objective, insight and guidance on industry best practice through our ISBA Partnership Programme
Agency Relationship guidance & support to build strong supplier relationships that deliver long term value.
Overview of ISBA’s 101 Knowledge Sessions and CPD accredited Media Foundation Certificate
This event is open to members and non-members and suitable for anyone interested in the UK marketing and advertising industry.