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Marketing Excellence

Achieving excellence is the aim of every marketer. ISBA works with members to achieve this goal. We are able to offer marketers unique guidance, proprietary information and examples of best practice to help them to do their jobs more effectively and more efficiently. In addition we have a programme of activity, curated by ISBA, designed to educate, empower and stretch individual marketers in the team. This includes regular peer to peer fora and networking opportunities, tailored and effective communication and training.

Thought Leadership

ISBA is the first port of call for members looking for updates, insights and guidance on the latest industry issues.

We pride ourselves on providing relevant, realistic and actionable insights and with ISBA's internal experience and our relationship with renowned industry experts, ISBA has come to be one of the industry's most trusted and respected thought leaders.

 

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Advice

As an ISBA member, you have exclusive access to a range of advisory services.  

From tailored advice on agency relationships, including search and selection and pitch support,  through to digital, media and data issues, the ISBA team is on hand with relevant, actionable advice, as and when you need it.

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Action Groups

As a membership body, ISBA thrives on the collective involvement of its members and our member-led Action Groups are central to this operation.

Meeting every six weeks, the Groups provide a forum for members to share knowledge and develop policy in key marketing areas. Our Groups cover Digital, Data, Marketing Procurement, Audio Visual, Effectiveness and Futures. 

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Partnerships

ISBA works with a select group of carefully chosen partners from across the industry.

We work closely with our partners to provide our members with access to knowledge and insights on a range of relevant industry issues, challenges and trends. Each partnership is designed to add value for our members, sharing ideas and best practice solutions on core themes and issues.

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Member Forums

A key benefit of membership is having an automatic access to a network of advertisers.

ISBA provides forums to bring marketers together to create dialogue and consensus which are translated into clear and consistent positions and requests.

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