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One of our Guiding Principles is that we should lead the conversation. We are proactive and seek to push the agenda forward. To do this we need to be thought leaders and we use our connections across the industry and deep knowledge of the sector to achieve this.
Throughout the year we have a programme of activity where we can share our knowledge with members.
Our Leadership Programme includes:
- Regular CMO dinners with senior figures from across the industry. These events are exclusive to members and give them access to inspiring speakers, including Facebook's Sheryl Sandberg and Steve Hatch and representatives from the NMA.
Other evenings are designed to bring members together to create advertiser consensus on an issue ahead of forming ISBA Policy. Recent discussions have included digital measurement.
- Insight evenings where we curate a programme of inspiring speakers. These evenings are open to all levels of seniority and are held in London, Leeds, Manchester and Edinburgh.
We negotiate access for members to major industry events such as AdWeek Europe and IPA Effectiveness Week.Find out more about upcoming events
Keeping our members up to date on the latest industry news, trends and developments.
We publish a series of blogs, opinion pieces and white papers throughout the year, designed to provide exclusive insights on issues that reflect our members' interests.
Working in conjunction with our industry partners, we also produce a number of white papers on relevant marcoms issues, all of which are aligned with our manifesto. Our programme of white papers include features from partners such as Accenture.View our latest updates