Working with members, as in previous years, ISBA laid out its priorities for the year ahead at the beginning of 2021. We have made good progress and delivered on a number of key
initiatives including:
- Origin, ISBA's cross-media measurement programme - This project continues to be driven by the needs of advertisers, and it’s with your continued support that we will succeed in delivering against the World Federation of Advertisers’ “North Star” use cases.
- Media Services Framework - In July, we launched our updated Media Services Framework, designed to give members the basis for the contract between them and their media agency.
- Influencer Code of Conduct - In September, ISBA launched the Influencer Marketing Code of Conduct – a best practice guide aimed at raising standards; smoothing relationships between brands, talent agencies, and influencers; and delivering transparency for consumers.
See our full summary of the year below.