until 12:00pm
Free for members

101: AI and how technology can empower your marketing

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

What you will learn:

1.    Key AI tools for Everyday Efficiency 

  • Presenting practical AI tools and techniques.
  • Demonstrations of how these tools can simplify day-to-day marketing tasks.

2.    Exploring Agency Utilisation of AI  

  • Discussing how agencies leverage AI for enhanced creativity and customer engagement.
  • Presenting past or mock projects demonstrating AI applications.

3.    Explore and discuss new AI applications impacting the future of marketing 

  • Explore new, practical tools that will allow clients to start implementing strategies in the short and medium term.
  • Highlighting the risks and pitfalls of AI usage in a fast moving environment
  • Q&A Session  

We hope this interactive session will empower participants with actionable insights to immediately leverage AI in their marketing efforts.

It is aimed at

Marketers at all levels who are interested in this topic.

Book now




Online event

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.