8th
May
2024
10:30am
until 11:30am
Online
Free for members

101: Best in class creative -multi channel focus

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

What you will learn:    

  • Why creative magic is a myth
  • Why inputs matter as much as outputs
  • The role of brand architecture plays in freeing creative potential
  • Three conditioning factors for creative success
  • The role of the client organisation in facilitating (or restricting) creativity
  • Why ideas endure and executions fade

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.

Book now

Cost

FREE

Type

Online event

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.