101: Cinema - RECORDING ONLY

This session is a recording only.  If you would like to receive the link to the recording, please register below.

2026 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

This 101 session explores cinema as an advertising channel and its role within today’s AV media mix. We’ll look at the cinema advertising landscape, who cinema audiences are, and why cinema continues to deliver high levels of attention, engagement, and effectiveness.

The session also covers how cinema campaigns are planned and bought, the different formats and placements available, and how brands can use cinema to complement other AV channels and deliver impactful, well-timed campaigns.

What you will learn:

• Explains the UK cinema advertising landscape (DCM, Pearl & Dean).
• Shows cinema’s reach and relevance, especially among 16–34s.
• Demonstrates cinema’s attention advantage versus other AV channels.
• Covers planning mechanics (spot positions, film slates, timing).
• Shows how contextual and bespoke creative amplify effectiveness.
• Helps advertisers understand when and how cinema fits in the AV mix.