until 11:30am
Free for members

101: Content Marketing

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

Content marketing strategically creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience. It educates, entertains, and inspires, establishing trust and credibility for brands. By providing solutions to audience needs, content marketing drives engagement, loyalty, and ultimately, profitable customer action in today's competitive digital landscape.

For this session we will be joined by Adrienne Moyce, Publishing Director from Eye to Eye Media.

What you will learn:

  • How to set clear goals and agree KPIs. 
  • Who is the audience – where are they, on what platform?
  • What type of content? 
  • Create a calendar of content – you need to keep feeding it. 
  • Be consistent – you’re building depth and trust. 
  • Listen and act on data and insights, and watch algorithms.
  • And don’t be afraid not to be everywhere…

Who is it aimed at?

Marketing teams, digital marketing managers, media managers, brand managers and assistants and junior marketing roles.

Book now




Online event

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.