until 11:30am
Free for members

101: How does a creative agency work and how to write a creative brief

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

Do you know why you need a creative agency and the role of the creative brief in delivering great work?  Jamie Matthews, CEO and Simon Callendar, CSO from Initials CX will be diving into the world of the Creative Agency. This session will take you through what services creative agencies provide, how to review and inspire your agency and how to judge creative and feedback constructively.

What you will learn:

  • Why do you need a creative agency?
  • A review of effective creative agency processes.
  • How to review and inspire your creative agency.
  • The role of the creative brief in delivering great work. 
  • Timeframes and stakeholders to include in the process. 
  • Analysing well written briefs and their successful output.
  • Judging creative and how to feed back constructively.
  • What services do creative agencies provide?
  • 5 key take outs.

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.

All sessions can be viewed live or on demand via the ISBA knowledge hub.

Book now




Online event

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.