This fascinating 101 knowledge session provides members the opportunity to stay up to date with the latest trends and fundamentals of public relations. It remains important to understand how to make your public relations strategy work for you and your customers whilst getting the most out of your budgets.
In this session we will be covering:
- What is the role and relevance of public relations?
- How to integrate public relations into your wider campaigns
- What are the typical objectives of PR campaigns?
- How to measure the success and performance of your PR campaigns.
- 5 key takeouts.
You can watch the video below to understand what you will learn from attending this session.