This session is a recording only. If you would like to receive the link to the recording, please register below.
2026 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
This 101 session explores the role of commercial audio — including radio, podcasts and voice-enabled listening — in today’s media landscape. We’ll look at how audio consumption is evolving, how audiences engage with different audio formats, and why audio continues to deliver scale, trust and effectiveness for advertisers.
The session covers how radio and podcasts work together to build brand salience, emotional connection and response, as well as best practice in planning, creative execution and measurement. Designed to demystify the modern audio ecosystem, it helps advertisers understand where audio fits within the wider media mix and how to use it more effectively.
What you will learn:
- Understand the modern audio landscape, across radio, podcasts and voice-enabled devices.
- See how commercial audio delivers scale, reach and growth.
- Understand audio’s role in:
- building brand salience
- driving emotional connection
- amplifying performance and response - Learn best practice in audio creative and planning.
- Understand how podcasts work commercially (formats, placements, partnerships).
- Measure and evaluate audio activity more confidently.
Book now
Cost
FREE
Type
Online event