2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
What you will learn:
- Adopt a full funnel strategy and set KPIs before launching
- Ensure you have a holistic reporting and attribution technology partner
- Take ownership of your 1st party data
- Continually test and learn – not everything will work, don’t be afraid to try
It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.
Book now
Cost
FREE
Type
Online event