2026 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
This 101 session provides a practical guide to TV, video on demand (VOD), and connected TV (CTV) in today’s media landscape. We’ll explore how TV viewing has evolved, how audiences watch content across platforms and devices, and how linear TV, BVOD, and CTV work together to deliver reach and effectiveness.
The session also covers how TV is measured, planned, and regulated, and why TV remains one of the most effective channels for driving both short-term response and long-term brand growth.
What you will learn:
- Understand the modern TV ecosystem, across linear, BVOD, SVOD and connected TV
- Learn how TV viewing is measured and planned
- See how BVOD and CTV extend reach and deliver younger and upmarket audiences
- Understand why TV remains a dominant driver of profit and long-term effectiveness
- Make more informed decisions about TV’s role within a wider media plan
Book now
Cost
FREE
Type
Online event