2026 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
This ISBA 101 session explores the strategic role media, advertising, and communications play in driving business success. We’ll look at how these disciplines work together to shape brand perception, build trust, and influence behaviour — using real-world case studies to show what effective media and communications look like in practice.
This session will be delivered by Pete Davis, the MD of Getmemedia.com who explores the role of media and communications within modern marketing organisations — not simply as channels for delivery, but as strategic drivers of growth. We’ll look at how media decisions shape brand perception, influence commercial performance, and connect creative ideas to real audiences. The session will unpack how media planning works in practice, how to collaborate effectively with agencies and partners, and how to ensure communications investment delivers measurable business impact.
What you will learn:
- Media vs advertising vs communications.
- How they drive business outcomes, not just perception.
- Case studies with focus on consistency, insight, multi-channel thinking and long-term impact.