The ad tech landscape continues to evolve at breakneck speed, bringing new opportunities for advertisers, but also complexity and risk.
In this breakfast, ECI Media Management and Media Marketing Compliance (MMC) will explore how marketing procurement teams can navigate this changing environment with confidence. Building on ECI's earlier session, we will look at the latest developments shaping the market, areas which could open advertisers up to unnecessary cost or risk, and how stronger oversight, transparency and commercial and contractual safeguards can help to protect and maximise media value.
Join fellow marketing procurement professionals to discuss the current challenges and approaches to ad tech.
Places are limited so please email markw@isbs.org.uk to book your place and notify us of any dietary requirements.