Media Agency Contracts form a vital part of delivering transparency, accountability and responsible practices for advertisers with their media agencies.
This session explores how advertisers can use the ISBA Media Services Framework 2025 to build transparent and effective relationships with their media agencies.
Legal Consultant Robert Wegenek will open the session with an overview of the ISBA Media Services Framework 2025, highlighting how it supports fair and accountable media agency contracts.
Adrian Jenkins from Financial Progression will share practical guidance on how ongoing financial oversight and contract management can drive better outcomes and reduce risk for advertisers.
Katya Kharitonova from Bayer will offer a client-side perspective, reflecting on Bayer’s recent experience in media agency contracting.
What do you gain by attending
Members will learn best practice for media agency contracting and ongoing management.
Who is it aimed at
This session is ideal for legal, marketing and procurement professionals looking to enhance their media governance and contract strategy.
Presenters
Robert Wegenek, The Quarterback
Adrian Jenkins, Financial Progression
Katya Khaitonova, Bayer
Book now
Cost
FREE
Type
Online event