Gen AI Skills Workshop for Marketers

Most AI training for Marketers is one of two things: high-level theory that leaves you exactly where you started, or tool-specific tutorials that are out of date by the time you sit down at your desk.  This is neither.

The ISBA & Alchemists GenAI Skills Workshop is a full day of structured, hands-on practice - working with AI on realistic marketing scenarios, in whichever tool your organisation has approved. You won't watch demos. You'll do the work, with expert guidance, and leave with outputs you can actually use the next morning.

Join us for a hands-on, tool-agnostic session where you will learn a simple collaboration loop: brief → iterate → validate → finalise.  You’ll apply it in two guided labs using realistic marketing scenarios — producing agency-ready briefs and decision-ready summaries you can reuse in your role.  Our content is constantly updated to ensure you learn about the latest models, tools and ways of working.

You’ll leave with:

• A repeatable method for working with Gen AI more effectively (beyond “better prompts”)
• Templates for agency‑ready briefs and decision‑ready summaries
• A guide to applying the workflow across tools (Copilot, ChatGPT, Claude, Gemini)
• Slides, prompt packs and exercise guides

Participants should ideally have a basic level knowledge of AI as this workshop is an opportunity to accelerate practical skills and readiness, here's what our previous attendees had to say about the course:

“The session was extremely effective, particularly because it gave us the opportunity to do it for ourselves. Experiencing the process hands‑on really brought the learning to life. I found the course very suitable for marketers and would highly recommend it.” 

Richard Warren, Director Brands & Marketing, Nationwide

“The session was a brilliant demonstration of AI in action, to enhance how we work, think, and create. The programme demonstrates just how much marketers can be more efficient, effective, and empowered.”

Vicky Handley, Consumer Marketing Comms, Lloyds Banking Group

Note: You’ll need access to a paid/enterprise AI tool. A small number of loan laptops are available on request.  

If you would like to enquire about running this workshop as a bespoke session for your team please contact us.