ISBA 2021 Priorities Session
Each year ISBA sets its priorities for the year ahead. This is driven by the needs of members and by our knowledge of the advertising landscape and the challenges ahead.
Hosted by ISBA’s Director General Phil Smith, you will hear from members of the ISBA team on what we are focusing on in 2021 as well as a deeper dive into some of the major projects that we are undertaking on our members’ behalf including:
- 2021 Media services framework agreements and guidance
- 2021 Benchmarking reports
- Project Origin – UK cross media measurement project
- Broadcast taskforce and ISBA & Enders broadcast trading study
This session is aimed at senior UK brand marketers who are not part of the ISBA community and would like to understand more about how we are supporting our members and the wider industry.