ISBA Media Excellence Certificate

We know from members of ISBA, that to be successful today’s media leaders must keep on top of a landscape that is evolving at a rapid pace. It is vital that they are equipped with the knowledge and skills to deliver change within their business and manage their agencies and media operations to drive media neutral and effective planning.

Our members challenged us to help them navigate this landscape with dedicated learning modules created to meet the very specific requirement of the in-house media leader.

We have partnered with The Aperto Partnership to deliver our next Media Excellence Certificate, taking place over two full days at ISBA's offices. Feedback has been overwhelmingly positive, with over 30 senior marketers completing the MEC – and some saying it was the best course they have ever attended. 

The programme enables ISBA members to learn alongside their peers, defining their individual learning goals and at the end create an action plan of measurable objectives.

This two-day course is tailored for senior professionals with 7 to 10+ years of experience or at least one year leading media agency relationships. It is CPD-accredited for 14 hours of learning and development.

To find out more take a look at our guide or contact Binab@isba.org.uk

“Fantastic course from ISBA and the Aperto Partnership. As an exclusively client-side marketer, the course was a great induction to the inner workings of a media agency and how to optimise our agency partnerships for success”. – Head of Marketing, easyJet