19th
November
2025
9:00am
until 5:00pm
Free for members

ISBA Member Forum - Marketing Procurement

ISBA MEMBER FORUM 

ISBA forums provide the opportunity for members to hear from expert speakers and keep up to date on the latest developments.  Members can choose to attend specific meetings that appear on the calendar or sign up to the group to receive regular notifications. 

Marketing Procurement

This forum would be of interest to members involved in agency management, procuring agency or media services.

We hope you can join us for our final in-person meeting for 2025 

Agenda 

10:00 - 11:00 ISBA Priorities Group Sets ISBA Marketing Procurement Priorities for 2026

- Overview of 2025 activity -- Move into 2026

11:00 - 11:30 Agency Landscape Summary of October Agency Landscape Events Key Pieces 

11:30 - 11:40 Break

11:40 - 12:30 AAR Workshop on process mapping and 4Ps 

12:30 - 1:15 Lunch

1:15 - 2:00 R3 Workshop (Automation to AI, incentivising innovation with agency partners) 

2:00 - 2:30 AI Skills in Procurement (10min pres of ISBA Survey: Member discussion on how they're developing skills and its impact)

2:30 - 3:00 MMC & Creative Service Framework

3:00 - 3:45 CRC How is production evolving -- Potential of Agentic Workflows and Procurement's Role 

4:00 - 7:00 End of Year SOCIAL

To find out more please email – markw@isba.org.uk