ISBA MEMBER FORUM
ISBA forums provide the opportunity for members to hear from expert speakers and keep up to date on the latest developments. Members can choose to attend specific meetings that appear on the calendar or sign up to the group to receive regular notifications.
Marketing Procurement
This forum would be of interest to members involved in agency management, procuring agency or media services.
We hope you can join us for our final in-person meeting for 2025
Agenda
10:00 - 11:00 ISBA Priorities Group to set ISBA Marketing Procurement Priorities for 2026
- Overview of 2025 activity -- Move into 2026
11:00 - 11:30 Agency Landscape Summary of October Agency Landscape Events Key Pieces
11:30 - 11:40 Break
11:40 - 12:30 Workshop on process mapping with AAR.
Discover how procurement can support the optimisation of operating models across marketing, agencies, and internal teams to unlock greater value. The session uses the 4Ps framework to identify where waste lives and how to address it, with practical examples and a checklist of questions.
What to Expect:
- Introduction to the 4Ps: People, Process, Partners, Platforms
- Real examples of waste and optimisation opportunities across each P
- A practical checklist to strengthen collaboration with marketing and agencies to diagnose waste and identify optimisation opportunities
- Interactive group discussion and activities
12:30 - 1:15 Lunch
1:15 - 2:00 IntellAIgent Partnerships: Turning AI Adoption into Innovation with mediasense.
As AI transforms marketing operations, brands must go beyond adoption, they must empower their agencies to innovate intelligently. The next frontier is not just automation, but accountability and creativity in how AI is used to drive performance. Topics covered during this session include:
- Build, Borrow, Buy: Assess if your agency is ready to lead innovation with AI, or if capabilities need to be augmented or fully accelerated.
- Set Smart Incentives: How to reward efficiency and innovation, and link compensation to measurable AI-driven outcomes, not just output volume.
- Designing Learning Loops: Best practice for designing pilots, tool trials, and AI upskilling programs that move innovation ahead.
2:00 - 2:30 AI Skills in Procurement (10min pres of ISBA Survey: Member discussion on how they're developing skills and its impact)
2:30 - 3:00 MMC & Creative Service Framework
3:00 - 3:45 How is production evolving? with Claire Randall Consulting.
Trends, opportunities and challenges that should be on Procurement’s radar. A range of topics will be covered including agentic AI, in-house vs external production with the opportunity to submit questions in advance of the session.
4:00 - 7:00 End of Year SOCIAL
To find out more please email – markw@isba.org.uk