The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from ad-supported digital media and additionally standardise how advertiser controls can ensure advertising only runs across suitable media content.
We have created 'GARM in practice' a series of events for ISBA members who want to get a deeper understanding of how you can adhere GARM's frameworks across each platform.
In this session, Meta will demonstrate how they categorise content within the platform, are improving brand safety controls to advertisers, removing harmful content deemed not appropriate and speak to how the business thinks about investment in this area internally.
In this session:
• Meta will demonstrate how they categorise content within the platform. If a brand has a low tolerance for sexual content but high tolerance for violence (as defined by GARM) can advertisers trust this will be accurately implemented?
• How are Meta working to improve Brand safety controls to advertisers
• What is the Meta investment in people and process to monitor and remove harmful content deemed not appropriate for advertising by the GARM framework. How does the business define the ROI for investment in this area?
What you will learn:
• How do the choices I make in GARM in terms of brand suitability translate to content that my ads appear within or next to in Meta - i.e. how does Meta translate a low tolerance to sexual content but medium tolerance to violence in the platform?
• What things are Meta working on to improve Brand safety controls to advertisers
• What things are Meta doing to monitor and remove harmful content deemed not appropriate for advertising by the GARM framework
Who is it aimed at?
This session is aimed at members who have responsibility for channel selection and paid media.
Presenter:
Sarah Bakai, Head of Safety & Integrity Solutions Marketing, Meta
Sarah leads the global marketing team who focus on Meta’s approach to safety and integrity, a topic she is deeply passionate about. Sarah has been at Meta since 2019, and is based in London. Prior to Meta, Sarah worked in integrated marketing roles with global, EMEA and Australian brands such as BlackBerry, Skype and Telstra. In addition to her work at Meta, Sarah is an active member of the Global Alliance for Responsible Media (GARM) working groups focussed on education and transparency reporting.