ISBA has a created a programme of 30 minute bite-size sessions covering the Creative and Production evolution.
We talk regularly about the changing media landscape, the complexity of diverging platforms and fragmentation of viewing. This, along with an evolved population and high consumer expectations brings new challenges and complexities to the Creative and Production process.
• Fast turnarounds and tight deadlines mean advertisers need to understand the entire production process.
• With budget constraints advertisers need to be mindful of budgets and find cost efficient but effective solutions.
• Brands need to aware and understand new technology to create ads that resonate with their target audience.
• Brands need to ensure that their advertising is representative of their audience and that it is accessible.
• Advertisers should remain consistent in their branding and messaging across media channels. A challenge when working with different agencies.
ISBA's second bite-size session will be on The next iteration of brands: how to power up your fan and audience engagement within the evolution of Web3 and AI with our partners Media.Monks.
Fuelled by the development of web3, the rise of AI and the transformation of digital, consumer behaviour and expectations are changing rapidly. Without understanding and keeping up with these changing dynamics brands will lose touch with their (future) audiences.
In this session Media.Monks will share how brands can make three smart moves to adapt and evolve their audience engagement. How can you tap into the power of experience, and what can you learn from virtual-first brands, to unlock new ways to connect with your fans and consumers?
Funs Jacobs, Senior Director Innovations, Media.Monks
With gaming now being at the forefront of the ongoing revolution into the metaverse and Web3, Funs focuses on helping companies navigate this shift in brand building. As part of Media.Monks’ global innovation team, he is actively working to connect Fortune 500 brands with fast-growing trends in tech. Furthermore, Funs regularly shows up as a speaker and panellist at international industry events such as IBC, Amsterdam Fintech Week, Total Telecom and Dutch Media Days, and his thought leadership on the topics of gaming, the metaverse and Web3 has been featured in various important publications, including Campaign US, PR Week and Emerce.
