ISBA’s advertiser-led cross-media measurement service, Origin, is now available to all UK advertisers.
Measuring deduplicated reach and frequency across media touchpoints, Origin helps advertisers, agencies and media owners understand the unique contribution each touch point makes. It does this by showing, for the first time, how the elements of a campaign work together to drive reach and build frequency.
What will be covered
• Short presentation introducing Origin and demonstrating capabilities
• Q&A
Who is it aimed
Anyone who would like a better understanding of Origin and what it can do for you.
What will you gain by attending
Up to date understanding of Origin’s capabilities
1. What questions can Origin answer now?
2. Future roadmap
3. Who is involved and how to get involved
Martin Lawson, Chief Customer Officer, Origin
Following a 20 year career in agencies & consultancies, Martin co-founded Effective Collective, a marketing effectiveness consultancy. For the past 5 years, he has been working as part of the Origin team.