ISBA’s advertiser-led cross-media measurement service, Origin, is now available to all UK advertisers.
Measuring deduplicated reach and frequency across media touchpoints, Origin helps advertisers, agencies and media owners understand the unique contribution each touch point makes. It does this by showing, for the first time, how the elements of a campaign work together to drive reach and build frequency.
What will be covered
- Update on the latest developments
- First case studies
- Q&A
Who is it aimed at?
Anyone who would like a better understanding of Origin and what it can do for you.
What will you gain by attending
Up to date understanding of Origin’s capabilities
What questions can Origin answer now?
Future roadmap
Who is involved and how to get involved
Martin Lawson, Chief Customer Officer, Origin
Following a 20 year career in agencies & consultancies, Martin co-founded Effective Collective, a marketing effectiveness consultancy. For the past 5 years, he has been working as part of the Origin team.
The second session on Origin can be found here.
Book now
Cost
FREE
Type
Online event