This session will explore the seismic shifts reshaping the agency landscape in 2025, drawing on recent insights from R3 and MediaSense. Attendees will gain a comprehensive understanding of the evolving dynamics among holding groups, the impact of mergers and acquisitions, and the financial and operational strategies driving transformation across the industry.
Key Themes
1. Consolidation and Expansion
Holding companies are actively streamlining their networks and acquiring specialist agencies to build end-to-end capabilities. Recent moves—such as Publicis acquiring Influential, Havas integrating Channel Bakers, and Stagwell’s purchase of Gold Rabbit Sports—highlight a trend toward consolidation for scale and differentiation
2. Financials and Market Share
The session will unpack the financial underpinnings of major agency groups, including pitch volumes, revenue shifts, and market share data. R3’s New Business League rankings and MediaSense’s remuneration studies will provide a data-driven view of who’s winning and losing in the current climate
3. AI and Operating Models
Generative AI is being integrated into agency workflows, prompting new operating models and partnerships with AI enterprises. This transformation is influencing everything from talent deployment to platform development
4. Strategic Shifts in Client-Agency Relationships
The session will examine how client expectations are evolving, with a growing emphasis on creative effectiveness, outcome-based compensation, and integrated media and creative strategies. Insights from R3 and MediaSense will illuminate how agencies are adapting to these demands
Audience Takeaways
• A clear understanding of the forces reshaping the agency landscape
• Strategic insights into agency financials, mergers, and market positioning
• Practical implications for procurement, partnership strategy, and performance management
• A forward-looking view on how AI and organisational design are redefining agency value
Book now
Cost
FREE
Type
Online event