101: AI - empowering your marketing toolkit

Pete Davis,  John Readman - Ask Bosco, Oliver Fairhurst - Lewis Silkin and Jamie Matthews - Initials CX delivered an enlightening and inspiring session on this fast moving subject. Whilst covering best practice,  features, advantages and benefits of AI, theree was also focus on the risks, mitigations and pitfalls of Artificial Intelligence. 

This session includes:

1.    Key AI tools for Everyday Efficiency 

  • Presenting practical AI tools and techniques.
  • Demonstrations of how these tools can simplify day-to-day marketing tasks.

2.    Exploring Agency Utilisation of AI  

  • Discussing how agencies leverage AI for enhanced creativity and customer engagement.
  • Presenting past or mock projects demonstrating AI applications.

3.    Explore and discuss new AI applications impacting the future of marketing 

  • Explore new, practical tools that will allow clients to start implementing strategies in the short and medium term.
  • Highlighting the risks and pitfalls of AI usage in a fast moving environment
  • Q&A Session  


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101: AI-empowering your marketing toolkit - presentation