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Knowledge hub

Audience measurement

14 resources

Digital media platforms and automated (programmatic) buying of inventory across conventional media, has profoundly changed the way that advertisers can segment and plan to reach fragmented audiences. However, it also challenges how audiences are measured, verified and traded and requires robust new tools and industry standards to support a healthy industry.

Here's what we've found...

Maximum Effectiveness: measuring TV's impact

1 month ago

A guide to fingerprinting in adtech

2 months ago

Lagged and Leading Effects: A Simple Guide

10 months ago

ISBA Podcast: Why Attention measurement deserves more attention

1 year ago

Google Analytics 4 (GA4) - Best Practices

1 year ago

Retail media - Measurement and maximising sales

2 years ago

Route out-of-home audience data for Q4 2022

2 years ago

UKOM - Christmas 2021 Digital Insights

3 years ago

Real Time Measurement: The benefits and pitfalls

3 years ago

UKOM - Digital Market Overview - September 2021

3 years ago

Understanding the benefits and pitfalls of real-time measurement

3 years ago

Multi Touch Attribution (MTA): A Simple Guide

3 years ago

Maximising The ROI Of Radio In 2021

4 years ago

The Viewing Report, with BARB, May 2019

5 years ago

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