The Government has brought forward proposed new regulations on the advertising of food products high in fat, sugar and salt (HFSS) as part of the Health and Care Bill.
We and our members support the need to tackle obesity. We have a history of supporting and partnering with government to help the UK become a fitter, healthier nation.
But we are concerned that the proposed TV advertising watershed and paid-for online ban will not work – and that Ministers rejected a more effective solution put forward by the advertising industry without good reason.
We support holistic, evidence-led, and proportionate policies which can be shown to have a positive impact on obesity levels.
More resources and documents on our work on HFSS can be found on the Knowledge Hub here.
For more information please contact Rob Newman, Director of Public Affairs.
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