News & views

All of the latest news, insights and developments on a range of industry issues.

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Measurement

Marketing measurement challenges and how to meet them

Responsible RMF

ISBA’s Responsible Retail Media Framework will accelerate the UK’s retail media opportunity

LEAD 2024 speakers

LEAD, the Advertising Industry's Annual Summit returns for 2024

Generative AI

ISBA and The IPA launch industry principles for use of generative AI in advertising

Strips of colourful paint swatches hanging down

ISBA and Flock launch REFRAME: Guidance for Accessible Advertising

Generative AI

Origin announces POC test to expand TV measurement capabilities with Samba TV’s data

Three figures in front of a large projector screen

Dan Larden appointed as ISBA's Head of Media

Leading Trade Groups Define “Made for Advertising” Websites

TV advertising

ISBA's response on Ofcom's decision not to remove TV advertising rules for Public Service Broadcasters

Origin announces Differentology as research partner

Lorna East appointed as ISBA Head of Agency Services

The importance of Data Ethics: Why businesses must take it seriously

ISBA refreshes programme of insight sessions for marketers this Autumn

ISBA podcast launches with an interview with Director General Phil Smith

ISBA's comment on the Government Response to the Online Advertising Programme consultation

ISBA's President's Lunch 2023: Round-up