The Observatory International

ISBA will work with the Observatory International as part of its commitment to help advertisers ensure that that they and their agency partners are commercially aligned.  

The Observatory International is the leading global management consultancy dedicated to helping companies transform their Marketing and Communications resources. Across our eleven offices, we do this by designing and implementing the right structure, Agency partner roster, ways of working and capabilities to deliver strategy and response to the digital economy. And once there, we help businesses stay there, through motivational Agency compensation and performance measurement programmes.

Our 10-year track record of working with many of the world’s leading brands, our proven and robust methodologies and our worldwide reach means we have the knowledge, experience and capability to help more businesses, more quickly across more markets and sectors.
We are motivated and driven by helping Marketing and Procurement professionals fulfil their potential and business objectives.


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MOFILM connects brands to a vibrant community of filmmakers telling and sharing their stories across the world. We call our approach 'people powered marketing' delivering inspirational films better, faster and cheaper than traditional models.

MOFILM is a ‘beautiful hybrid’ between a creative agency and a crowd sourced production company. With our lean but experienced team of creatives, strategists and project management, we turn around smart thinking, strategy and creative routes which we then brief to our community of filmmakers to respond to with ideas and treatments.

Crowdsourced is what sets us apart from agencies as we provide a diversity of ideas from specialist filmmakers - from scriptwriters, directors, editors and producers through to VR, AR, 360 specialists - across the world and present a multitude of routes in for a client to choose from. In effect, you have 10,000 creators at your fingertips vs. one creative department.

Curation is what sets us apart from other crowdsourced platforms and production companies. Our strategists, creatives and project managers craft the strategy, the brief, hand select the right filmmakers and influencers for each project, and carefully curate the whole process from client briefing right through to the final edit. Nothing goes out to a client without us being confident in the calibre of the creative output.

In other words, we are the best of both worlds. Smart thinking, creative excellence and a diversity of authentic and relevant ideas which we turn around both nimbly and cost-efficiently.

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PwC’s integrated media insight services support advertisers, agencies and media owners. The team includes marketeers, researchers, statisticians, lawyers, auditors, ad-tech specialists and ex-agency leaders. PwC a neutral independent party committed to delivering trust and transparency across the advertising ecosystem.

At PwC, our purpose is to build trust in society and solve important problems. It is this focus which informs the services we provide and the decisions we make. Demonstrating genuine leadership is more important to us than size or short term revenue growth. To achieve our aim to be recognised as the ‘the leading professional services firm’ we must be innovative, responsible and attract outstanding people.

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Image of Find Out More Arrow    To find out more information on becoming a strategic partner, please contact Mark Willock.