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ISBA works with a select group of carefully chosen partners from across the industry to provide our members with access to knowledge and insights on a range of relevant industry issues, challenges and trends. Each partnership is designed to add value for our members, sharing ideas and best practice solutions on core themes and issues.
The Observatory International
ISBA will work with the Observatory International as part of its commitment to help advertisers ensure that that they and their agency partners are commercially aligned.
The Observatory International is the leading global management consultancy dedicated to helping companies transform their Marketing and Communications resources. Across our eleven offices, we do this by designing and implementing the right structure, Agency partner roster, ways of working and capabilities to deliver strategy and response to the digital economy. And once there, we help businesses stay there, through motivational Agency compensation and performance measurement programmes.
Our 10-year track record of working with many of the world’s leading brands, our proven and robust methodologies and our worldwide reach means we have the knowledge, experience and capability to help more businesses, more quickly across more markets and sectors.
We are motivated and driven by helping Marketing and Procurement professionals fulfil their potential and business objectives.
Find out more about The Observatory International.
Ebiquity is a leading independent marketing and media consultancy providing a range of services which help brands navigate the complexities of the media and marketing ecosystem, ultimately enabling brands to deliver maximum impact from their marketing spend.
With 650 employees, including a range of specialist consultants, Ebiquity operates across 18 offices in 14 key advertising markets worldwide and combines subject matter expertise with a passion for solving client problems. Ebiquity works with clients in key areas including:
- Media, to help clients achieve higher media performance through best in class media management and improved transparency.
- Analytics, working with clients to build evidence-based marketing programmes rooted firmly in data and analytics.
- Tech: helping clients design the right technology ecosystem to drive higher value from digital investments.
Find out more about Ebiquity.
PwC’s integrated media insight services support advertisers, agencies and media owners. The team includes marketeers, researchers, statisticians, lawyers, auditors, ad-tech specialists and ex-agency leaders. PwC a neutral independent party committed to delivering trust and transparency across the advertising ecosystem.
At PwC, our purpose is to build trust in society and solve important problems. It is this focus which informs the services we provide and the decisions we make. Demonstrating genuine leadership is more important to us than size or short term revenue growth. To achieve our aim to be recognised as the ‘the leading professional services firm’ we must be innovative, responsible and attract outstanding people.
Find out more about PwC.