The Observatory International

ISBA will work with the Observatory International as part of its commitment to help advertisers ensure that that they and their agency partners are commercially aligned.  

The Observatory International is the leading global management consultancy dedicated to helping companies transform their Marketing and Communications resources. Across our eleven offices, we do this by designing and implementing the right structure, Agency partner roster, ways of working and capabilities to deliver strategy and response to the digital economy. And once there, we help businesses stay there, through motivational Agency compensation and performance measurement programmes.

Our 10-year track record of working with many of the world’s leading brands, our proven and robust methodologies and our worldwide reach means we have the knowledge, experience and capability to help more businesses, more quickly across more markets and sectors.
We are motivated and driven by helping Marketing and Procurement professionals fulfil their potential and business objectives.


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Ebiquity is a leading independent marketing and media consultancy providing a range of services which help brands navigate the complexities of the media and marketing ecosystem, ultimately enabling brands to deliver maximum impact from their marketing spend. 

With 650 employees, including a range of specialist consultants, Ebiquity operates across 18 offices in 14 key advertising markets worldwide and combines subject matter expertise with a passion for solving client problems. Ebiquity works with clients in key areas including:

  1. Media, to help clients achieve higher media performance through best in class media management and improved transparency.
  2. Analytics, working with clients to build evidence-based marketing programmes rooted firmly in data and analytics.
  3. Tech: helping clients design the right technology ecosystem to drive higher value from digital investments. 

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PwC’s integrated media insight services support advertisers, agencies and media owners. The team includes marketeers, researchers, statisticians, lawyers, auditors, ad-tech specialists and ex-agency leaders. PwC a neutral independent party committed to delivering trust and transparency across the advertising ecosystem.

At PwC, our purpose is to build trust in society and solve important problems. It is this focus which informs the services we provide and the decisions we make. Demonstrating genuine leadership is more important to us than size or short term revenue growth. To achieve our aim to be recognised as the ‘the leading professional services firm’ we must be innovative, responsible and attract outstanding people.

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Hay/stack is a consultancy specialising in enabling clients to access and work with the very best marketing resources available, to optimise performance for their brands and their business.

We support our clients by identifying which agencies to work with, helping them set up the framework for effective and efficient engagement and monitoring performance and outcomes to ensure the best value for money is always delivered to the brief set, or the scope of work. is an open access, cloud-based portal designed and developed by us, based on over 15 years of experience, to facilitate companies commissioning advertising and marketing services, by matching and scoring the agencies on our database, against the companies’ specific needs. The portal provides access to practical support via a proprietary process known as P.I.T.C.H. 

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ID Comms

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ID Comms is a global management consultancy, specialising in media and advertising. As a trusted media partner to the world’s leading advertisers, ID Comms provides the Ideas, Knowledge & Network that give marketers the advantage to succeed in the digital age. 

Our key service areas include:

- Media capability assessment (of the advertiser)

- Media agency pitch 

- Agency relationship management

- Agency performance evaluations

- Media auditing

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Image of Find Out More Arrow    To find out more information on becoming a strategic partner, please contact Mark Willock.