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Marketers now have access to ever-increasing amounts of data and with it comes responsibility. As attitudes to data ownership change, laws and processes must adapt to meet consumers needs and ensure data is not exploited. The GDPR and ePrivacy Regulations will completely change how organisation’s approach data collection and processing and ISBA is here to help guide you through the process.
General Data Protection Regulation (GDPR)
The GDPR came into effect on 25 May 2018 and is a complete overhaul of existing data legislation.
While it may seem like a burden, with extra pressures on transparency, consent and profiling, compliance with the GDPR offers marketers an opportunity to benefit from more accurate data and efficient processing, as well as rebuilding trust with customers.Further information on GDPR compliance can be found here
Although the General Data Protection Regulation (GDPR) continues to dominate most of the headlines,
the impending EU regulation on ePrivacy (ePR) deserves just as much attention given the impact it will have on the industry.Further information on the impending ePrivacy Regulation can be found here