101: Devising and creating eCommerce and social commerce strategies - RECORIDING ONLY

This session is a recording only.  If you would like to receive the link to the recording, please register below.

2026 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

This 101 session explores how to devise and create effective eCommerce and social commerce strategies in an increasingly connected, customer-led world. We’ll examine how digital commerce has evolved, how consumers now discover and buy products across multiple platforms, and why brands need to move beyond channel-led thinking to focus on the full customer experience.

The session covers the role of marketplaces and social commerce, common strategic pitfalls, and best practice in integrating commerce with brand, media and CRM activity. Designed to be practical and forward-looking, it helps advertisers build eCommerce and social commerce strategies that are relevant, sustainable, and aligned to real customer needs.

What will you will learn:

• Understand the current digital commerce landscape.
• See how shopping now happens across platforms, screens and moments.
• Build strategies that focus on the full customer experience, not just transactions.
• Navigate marketplaces and avoid common pitfalls.
• Understand how social commerce turns discovery into instant purchase.
• Connect eCommerce activity with brand, media, CRM and community.
• Avoid chasing platforms at the expense of customer needs