2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Ever wondered how a creative agency brings big ideas to life? Join our How a Creative Agency Works 101 and dive into the exciting world of strategy, creativity, and collaboration! Find out how campaigns are created, learn the roles, stages, and secrets behind building standout brand experiences.
Pete Davis, MD of Getmemedia will be joined by Jamie Matthews, CEO of Initials CX.
What you will learn:
- Why do you need a creative agency?
- A review of effective creative agency processes.
- How to review and inspire your creative agency.
- Timeframes and stakeholders to include in the process.
- What services do creative agencies provide?
- 5 key take outs.
It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.
All sessions can be viewed live or on demand via the ISBA knowledge hub