101: How does a creative agency work - RECORDING ONLY

This session is a recording only.  If you would like to receive the link to the recording, please register below.

2026 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

This 101 session explores how creative agencies work and how campaigns are developed from brief to delivery. We’ll look at why brands use creative agencies, the roles and disciplines involved, and the stages a project moves through — from strategy and insight to creative development, production, and evaluation.

The session also focuses on the role advertisers play in getting the best from their agencies, including the importance of clear briefing, effective collaboration, and constructive feedback — helping build stronger partnerships and more effective creative outcomes.

What you will learn:

• Why do you need a creative agency?
• A review of effective creative agency processes.
• How to review and inspire your creative agency.
• Timeframes and stakeholders to include in the process.
• What services do creative agencies provide?
• 5 key take outs.