101: Understanding your campaigns digital dashboard -RECORDING ONLY

This session is a recording only.  If you would like to receive the link to the recording, please register below.

2026 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

This 101 session explores how to understand and use your campaign’s digital dashboard to make better marketing decisions. We’ll look at the different types of dashboards available, the key metrics that really matter, and how to interpret performance data across channels.

The session focuses on turning dashboard data into insight and action — showing how to spot trends, avoid vanity metrics, tell a clear performance story, and use real-time data to optimise campaigns and improve ROI. Designed to be practical and accessible, it helps marketers move from reporting numbers to making confident, data-led decisions.

What you will learn:

• Understand the different types of digital dashboards (platform vs cross-channel).
• Focus on KPIs that matter, not vanity metrics.
• Interpret trends and patterns in campaign performance.
• Turn metrics into clear insights and actions.
• Use dashboards to optimise campaigns in real time.
• Structure dashboards to tell a clear performance story.
• Use dashboards as decision-making tools, not reporting clutter.