101: The value of innovation and renovation of your brand - RECORDING ONLY

This session is a recording only.  If you would like to receive the link to the recording, please register below.

2026 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

This ISBA 101 session explores the role of innovation and renovation in maintaining brand relevance over time. We’ll look at the difference between evolving what already works and creating something new, the risks of change for its own sake, and the signals that indicate when brands need to act.

Using real-world examples, the session will help advertisers understand how to balance progress with brand integrity, identify the right triggers for innovation or renovation, and ensure change is rooted in a clear brand purpose and long-term vision.

What you will learn:

• The importance of innovation and renovation in the marketing mix.
• What techniques you can use to instil innovative thinking into your business
• Best in class case studies of brand innovation and renovation from around the world.
• How to measure the impact of innovation on businesses and planning ahead.
• 5 key takeouts