Annual review of advertising & marketing legal and regulatory developments

In this session, we will look back at the key developments in advertising law regulation over 2025, analysing their practical impact, and look forward to 2026 to consider what lies in store for advertisers next year. 

What will be covered

• What has been the impact of the DMCCA and the CMA’s focus on drip pricing and fake reviews. What lies ahead for subscription traps?
• The Less Healthy Food advertising regime has been voluntarily adopted – what has been the impact so far? And what will be the practical effect of the brand advertising exemption?
• Has he tide turned for greenwashing? Has the has ASA been less stringent this year? The Green Claims Directive melted away in 2025, but will it return in 2026?
• What have been the notable ASA of 2025? What trends are emerging? Are campaign groups and ‘sock puppets’ misusing the self-regulatory system? 

Who is it aimed at?
Anyone working in: In house legal at brands, Compliance and regulatory affairs professionals or Marketing professionals

What will members gain by attending
Members will gain an insight into the legal and regulatory developments over the last 12 months, and what lies ahead for 2026.

Presenter

Brinsley Dresden, Partner, Co-Head of Advertising & Marketing Law, Lewis Silkin LLP

Brinsley is a leading advertising and marketing lawyer, ranked in Band 1 by Chambers & Partners 2025 and in the Legal 500 Hall of Fame 2025. The Legal 500 quotes his clients as saying, “Brinsley Dresden has provided immensely valuable advice to me, on countless occasions, in relation to marketing, brand and advertising problems facing my clients' brands. Lewis Silkin has been seen over decades as one of the - if not the - go-to legal brands in the marketing and advertising industry. In terms of its advertising and marketing practice, Brinsley Dresden is the jewel in its crown.” This is echoed by client feedback from Chambers which says, “Brinsley Dresden has provided immensely valuable advice to me, on countless occasions, in relation to marketing, brand and advertising problems facing my clients' brands.”