Creative Services Framework Agreement Deep-Dive

ISBA and the IPA have launched the 2025 Creative Services Framework Agreement (CSFA) developed in partnership with law firm Lewis Silkin– updated to reflect current creative agency relationships and industry specific practices

The CSFA now includes new clauses on Generative AI, clearer reconciliation processes, and a structure that makes contracting faster and easier. The template aims to help agencies and advertisers align expectations and get on with doing great work together.

What will be covered:

• Overview of the new format and contracting structure
• Run through of the key changes to terms governing use of third party suppliers, generative AI, ESG, production reconciliation and audit
• Q&A

Who is it aimed at?

This session is ideal for legal and procurement professionals, and anyone interested in Gen AI.

What will you gain by attending:

• An understanding of the key terms of the creative services framework agreement
• The rationale for certain changes
• A better insight into how they can utilise the creative services framework agreement

Presenters
Jo Farmer, Joint Managing Partner, Lewis Silkin LLP
Elizabeth Burton, Managing Associate, Lewis Silkin LLP
Katie Moon, Legal Designer, Lewis Silkin LLP

Jo, Elizabeth and Katie are part of the commercial team at Lewis Silkin. Jo and Elizabeth specialise in everything to do with commercial contracts, advertising matters, consumer law and the exploitation of IP rights and content, while Katie is a leader in legal design and transformation projects that improve how contracts and other legal documents look, work and are used. Clients include brand owners, content creators, communications agencies and media platforms.