Future-Fit Agency Models: Performance, Partnership & the Power of AI

Marketing models are under more pressure than ever: from rising complexity and fragmented rosters to integration challenges and the accelerating impact of AI on creative and media processes. This session explores where value is created (and lost) in today’s client–agency setups, and what “good” looks like in 2026.

 Why attend?
Join an insight‑led, practical workshop designed to help brands assess the true performance of their agency models. We’ll unpack the key dimensions of a high‑performing model, highlight common failure modes, and share examples of how AI is reshaping creative and media workflows and what that means for partnership dynamics.

Attendees will take part in a light‑touch diagnostic exercise using a realistic brand scenario.

You’ll leave with:

• A clear view of where your current model may be leaking value
• Practical principles for strengthening collaboration, integration and strategic contribution
• A grounded understanding of where AI can genuinely enhance performance and where human judgment matters most
• Actionable next steps you can apply immediately

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