Gen AI Skills Workshop with Alchemist

Following successful pilot session with a small cohort of our marketing leaders we are delighted to launch the ISBA & Alchemist Gen AI Skills Workshop.

GenAI is everywhere — but many marketers still struggle to turn it into repeatable, day-to-day impact. This workshop has been designed to close that gap by teaching practical ways to collaborate with AI, not just ask it questions.

Join us for a hands-on, tool-agnostic session where you will learn a simple collaboration loop: brief → iterate → validate → decide.  You’ll apply it in two guided labs using realistic marketing scenarios — producing agency-ready briefs and decision-ready summaries you can reuse in your role.

You’ll leave with:

• A repeatable method for working with Gen AI more effectively (beyond “better prompts”)
• Templates for agency‑ready briefs and decision‑ready summaries
• A guide to applying the workflow across tools (Copilot, ChatGPT, Claude, Gemini)
• A follow‑up pack with slides, prompt packs and exercise guides

Participants should ideally have a basic level knowledge of AI as this workshop is an opportunity to accelerate practical skills and readiness, here's what our previous attendees had to say about the course:

“The session was extremely effective, particularly because it gave us the opportunity to do it for ourselves. Experiencing the process hands‑on really brought the learning to life. I found the course very suitable for marketers and would highly recommend it.” 

Richard Warren, Director Brands & Marketing, Nationwide

“The session was a brilliant demonstration of AI in action, to enhance how we work, think, and create. The programme demonstrates just how much marketers can be more efficient, effective, and empowered.”

Vicky Handley, Consumer Marketing Comms, Lloyds Banking Group

Note: You’ll need access to a paid/enterprise AI tool. A small number of loan laptops are available on request.