Legal webinar - Defending ASA Investigations: A Growing Necessity

With the introduction of new powers under the Digital Markets, Competition and Consumers Act, the CMA now has the power to impose penalties directly, without having to go to court, with fines of up to 10% of global turnover. The CMA’s new Enforcement Guidelines state that an upheld ASA complaint will be one of the triggers for their enforcement action, so it is even more important than ever to successfully defend an ASA investigation.

What will be covered:
•    What do the CMA’s new Enforcement Guidelines say, and what are the consequences of an upheld complaint in the post DMCCA world?
•    Where are complaints coming from, and what are the ‘hot button’ issues?
•    How can you maximise your prospects of a successful outcome to an investigation?
•    If the complaint is upheld, what can you do to reduce the risk of follow-up action by the CMA, while remaining competitive?

Who is this aimed at:
This session is aimed at in-house legal and regulatory teams and senior marketing executives

What will you gain by attending:
•    An understanding of the triggers for an ASA investigation and the best strategies to prevent a complaint from being upheld. 
•    An insight into how the ASA’s procedures work and how to use them to your best advantage.
•    An appreciation of the follow-up actions if an ASA complaint is upheld to minimise the risk of further action by the CMA, while also preventing your competitors from achieving a competitive advantage.

Presenter
Brinsley Dresden, Partner & Co-Head of Advertising & Marketing Law, Lewis Silkin LLP
Brinsley is a leading advertising and marketing lawyer, ranked in Band 1 by Chambers & Partners and in the Legal 500 Hall of Fame 2024. The Legal 500 2024 quotes his clients as saying, “Brinsley Dresden has provided immensely valuable advice to me, on countless occasions, in relation to marketing, brand and advertising problems facing my clients' brands.”