This webinar will be run by Brightblue Consulting free and exclusively for ISBA members on a first-come, first-served basis.
Ruan van de Venter a director from Brightblue Consulting will share 6 marketing effectiveness evaluation approaches covering: Tracking, Linear Tracking, Multitouch Attribution, A/B and Multivariate Testing, and Market Mix Modelling.
We’ll look at definitions, dig a little under the hood to understand how they actually work. We’ll also explore some of the pros and cons of each of the techniques.
The main aim of this session is to enable you to identify the evaluation technique that is right for your business.
To register for this webinar, please email Elvira Bagge.
This webinar will be run on Lifesize. Confirmation and login details will be sent when registered.