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Working with influencers is one of the hottest trends in the industry however our research indicates that many marketers do not yet feel fully confident in the management of influencer marketing activities.

ISBA has consequently produced a suite of new guidance to enhance member understanding of influencer marketing and provide practical support in areas such as briefing and contracting with influencers. We will be adding these new guides and more information on influencers to the site throughout July, so be sure to keep an eye out! 

It’s a fast-moving subject so our guidance will continue to evolve as the influencer marketing industry continues to grow. We will address the latest trends, concerns and governance to ensure members have everything they need to negotiate this growing marketing discipline.

If you are interested in talking more about influencer marketing or if you would like to find out more about how ISBA can help with an influencer marketing talent management or platform pitch then get in touch with us for a confidential chat.

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