Image of Claudia image
Claudia King

Below we have outlined a few questions to consider before you begin your production efficiency review.

Getting Started

  • Can you free up resource and potentially budget (think management time and travel) to manage a Production initiative
  • Do you have (can you get) detailed Production spend data including the creative element across all markets and commodities in scope?
  • Do you have enough credibility, influence, and access to Agencies / Suppliers to make it happen?
  • Can you build the benefit analysis to quantify / justify the initiative, and the internal investment?
  • Can you define the required measurement / reporting / ROI? What are you measuring and how are you going to report it?
  • Do you know enough about the Supplier marketplace? Can you identify the types of Production / 3rd Party partners that could fulfil your organisations requirements? (see Suppliers page)
  • Which channels / commodities are up for grabs and where is the cut-off point? What is out of bounds? – (see Production Universe)
  • Which elements are going to be the best to start with? Where are the quick wins?
  • What will the Geographical scale be?

Stakeholder Management

  • Can you define your Stakeholders’ current and future requirement?
  • Do you have alignment and engagement across your Marketing / Procurement / Finance stakeholders? See Watchouts and Considerations

Existing Agency Management
It is also imperative to consider the impact of a production process change on existing agency relationships, below are some considerations:

  • Consider the timing of when to speak to your agencies, ensure your stakeholders are on board first – never a good idea for your incumbent agency to discover you are de-coupling via a third party or in the trade press!
  • Involve your agency(s) in the process, they might be able to help!
  • Advise / help your stakeholders manage their individual agency relationships
  • Identify potential benefits / value to the agency relationship
  • How are you going to manage the transition?
  • Consider the impact on your commercial arrangements: Contracts; TUPE; Remuneration
  • Foster the relationship between the new suppliers and existing agencies
  • Consider sending a mini-survey of no more than 5 questions to your stakeholders to gauge their opinions and engage them early

General Considerations

  • Consider enlisting the help of a specialist. (see Consultants)
  • Can you define your Organisation’s current and future requirements?
  • Do you fully understand the culture of your organisation – preparedness for risk, appetite for change?
  • How will you roll out the Production initiative? A phased approach / pilot approach?
  • Following the Production initiative, what happens next? Identify management and measurement milestones.

For guidance on Sourcing Strategies and Process Guidelines, visit the Documents section.

Image of Claudia image
Claudia King

No news to show

Image of {{n.Title}} image




Image of Find out more arrow Find Out More
    Image of Claudia image
    Claudia King

    No documents to show

    Image of pdf image
    Member Only Non-Member

    {{document.Title}} {{document.Title}}



    Image of Claudia image
    Claudia King

    No videos to show

    Video Content


    Image of Claudia image
    Claudia King

    No events to show

    Free Paid Member Only Non-Member
    {{e.Time}} {{e.Subject}}
    Image of View event arrow