All of the processes that content (irrespective of final media channel) goes through from a client's’ perspective are outlined in the diagram.
It denotes the elements involved; the points where an idea becomes a piece of marketing communications; and highlights where client/agency responsibilities overlap. You can download a version of the journey to use in your own presentations via the documents tab above.
The Production Universe
Regardless of the output, every piece of content needs to go through the same cycle in order to get to market: creation; rights management; production; and supply to media. This map explains the elements that fit within this cycle, across all the main media channels, and has been designed to help Members understand how the Production Universe fits together. The animated version of the universe is still in transit, but you can download a static version, via the documents tab above.
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