Diversity, Equity and Inclusion should be ingrained in everything that we do. It is a highly nuanced subject that can be difficult for brands to navigate. ISBA is here to work, support and signpost initiatives that can help you regardless of where you are on your inclusion and representation journey.
Accessible Advertising is a key priority for ISBA. Our ambition for the industry is for all advertising to be accessible to all. See more here.
In 2021, we launched The 10 Cs of Change document that identifies the areas where DE & I initiatives are required and have the most impact. It gives clear guidance as to where ISBA’s responsibilities lie (marketing, advertising and communications, where our work with the Advertising Association and the IPA on All In is directed to provide support (people) and where we are able to provide signposting to areas that sit just outside of our remit.
The All In Hub is a great resource aggregating initiatives across the industry that can support working towards fulfilling the actions put forward and identified by the All In Census of 2021.
Contact us
Bobi Carley
Bobi Carley
In her leadership role at ISBA, Bobi strives to drive industry change on key advertiser challenges. She also leads ISBA's Inclusion Network and works cross industry supporting the diversity, inclusion and equity agenda.
Prior to ISBA, Bobi led the AV team at the7stars before that Bobi spent her working years in the Tv and Entertainment industry at Sky TV, Viacom and latterly she served as the UK Commercial Director of The Walt Disney Company.
Bobi serves on a number of industry boards, and non execs roles.
Vanessa Vidad
Vanessa Vidad
Vanessa is the CRM & Systems Manager at ISBA, as well as ISBA's Inclusion Co-lead alongside Bobi Carley. Vanessa manages and maintains the integrity of our data and ensuring that the right people get the right information.
Vanessa graduated from London South Bank University with a Bachelor’s degree in Business IT and worked at an American University before joining ISBA.
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